I've just found the ebay item that (I think) you are referring to.
I do think you are slanting your post a bit...
They don't advertise it as you say below:
Quote:
Originally Posted by rainbow79
the reel is advertised as a BRITISH Modula Titainium 95 +2 spools and in the description it states, "BFR Modula Titanium Fly Reels Winner of the EMAP 2002 Best Fly reel award,...
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They advertise it as:
Quote:
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British Fly Reel Modula 95 Titanium+ 2 Spools
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This is subtly different to your description and I think is actually quite correct in that BFR is the abbreviation of British Fly Reel.
I agree that the 2002 award bit could be a bit iffy but I don't think they can be accused of trying to pass it off as British made.
You'll find it advertised similarly in several places if you google it.