Orvis is one of those 'Murican Companies' that early on learned the 'customer is always right,' even if he/she is/was dead wrong.
And '
so what if they were wrong?' They
will tell
100 how badly you were treated, they
will tell
1,000 how well you were treated.
A no brainer unless you've got your head up your Corporate butt.
Very, very old story out of Seattle Washington, but a true one (I've long since confimed). Woman walks up to the exchange/complaint desk at Nordstroms (a very high end clothing/accesory store in Seattle) rolling up two TYRES, tires for a car here, and bitc hes 'her husband bought them for her and they're the wrong size from my (insert high end auto). Person behind the counter didn't even blink, looked "them" up and said (to the effect) 'we don't have the correct size, but let me make a phone call.' (No shxt!).
Called the dealership that sold the brand, brief explanation, and Lady was sent off to get the right ones. Nordstoms covered the cost, less the trade in tires I assume.
But
One Million ++ dollars of free advertising that's been passed down over the years. End game is the 'Customer is not always right, but he/she is the customer' .... and what's it worth to say 'Let's make this right for you (not me, but you?).
Orvis knows, Orvis knows.
At times? A pain in the rear? Probably ... but what's a million dollars of
'good will' "worth" on the Internet?

fae