I have often contributed to threads where newbie's have asked the same type of question
Reasonable gear is a given, there are some dogs to avoid and the advice above is excellent. Rod and line (provided the criteria for length action and durability is maintained), isn't so important as the fly and the angler, both ends so to speak.
Read and practise, do the legwork, build up a network of contacts, get a good tide and weather predictor, google maps, Earth etc.
Knowledge is key, bass are not difficult to catch if you find them.
Plan your trips carefully, around the best tides and weather system, go when the portents are good, not when you have a space in your diary.
Destination work needs the hi end gear but you wont utilize their costly performance capability in the UK. ( I say this but am affected by the same malady as Fryfly)
A £300 budget, easily do-able....................I'd get a TFO rod, Airframe Reel (+3 spools), Airflo Saltwater 40+ Ridge Intermediate and sinker + a Snowbee prestige XS Saltwater Floater, an Orvis stripping basket and buy some Saltwaterflies from Austen @ uksaltwaterflies.com. A Snowbee wading staff is a good idea, as is a waterproof nightlite and some abrasion resistant tippet material.
On the flies, please dont go down the big garish and flashy route, so many seem to tread. You only need a few sparse patterns in bi color combos, hook sizes 8-1/0 will catch anything swimming off the beach in the UK.
Thats my stance, ask any swffer what he'd recommend and you'll get differing opinions.
Nemo
PS I love my Sage's and Daniellsons btw, though I mostly fish with the kind of gear I'm recommending above
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