This question comes up a lot, but I think the current answer is that given the pound's weakness against the dollar, there isn't a huge cost benefit in getting gear from the US right now. If they send it to you, you could end up getting socked for VAT, duty, and carrier fees. When the pound was buying almost $2, it was a different story.
Now if you could talk your friends into bringing it back with them, I'd think it'd probably still be worth it. The UK allowance for good purchased overseas is generous so there's every chance you wouldn't have to pay tax or duty if they bring it back.
Grouse
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