Thanks for the info guys - spoke to the EA - turn out it's free fishing right outside my hotel (opposite the ironbridge) on the "town" beat for about 400yds upstream.
It's actually privately owned but you can fish free.
Unfortunately tonght it's brown and full of grue after rain, better suited to spinning. (and I haven't brought a spinning rod). Looks like I'm forced to spend the evening in the pub instead
Tackle shop is still there, open 10:00 -> ?
Even have a Shakey fly outfit in the window (there's hope yet

)