Hi', I think what Richard is saying is that we need to educate the general public in regard to conservation of rivers. The average non-angling person, apart from those whose job it is to look after our water courses, or those who have an interest in nature in general, has little knowledge of the ecology of a stream and its surrounds, plus the overall effects of acts or developments which change the environment of the watershed which gives birth to a stream.
For example, the average person may see upland drainage only as a necessary improvement to grazing by sheep. The conservationist sees it as a threat to the environment from fell to coast, down the length of a valley.
One of the greatest threats to the denizens of our rivers is over-enthusiastic drainage, followed by over-enthusiastic abstraction, along with heavy-handed fertilisation and abuse of the waterway by pollution in so many forms.
Who is the person most affected by the above --- the angler. He is, if his heart is in the right place, because the health of the river should be his prime concern, it is certainly mine.
No other sector of the public has the opportunity to monitor rivers as closely as the anglers whose sport depends upon their health. The sooner the public is made to realise the importance of the conscientious angler's role, the more
likely he is to be accepted for what he is -- a guardian of the river, not its plunderer.
No sector of the public cares as much about the maintainance of the quality of a stream. or the maintenance of the water course that ensures it. People need to be told that when we improve the quality of the river and its surrounds for fishing, we improve it for the flora of the river and its banks; we improve it for the invertebrates in the water and the margins; we improve it for all the higher order of animal life, fish, birds and mammals that are dependent upon it. We may even improve it for those who suffer the effects of flooding. I write from experience, having seen the South Tyne valley turned from an area that produced floods which I term 'six-day wonders' into a water course that can produce brown spates twice in twenty-four hours.
The bird-watcher and the otter-watcher, for example, benefit from the efforts of those who strive to improve rivers, as do the farmers whose stock are watered in them, if they are clean.
If we can make the TV viewing public understand the importance of what conservation minded anglers achieve, at times, we can only improve our image. One of the snags with making angling films is the fact that as soon as
all the necessary paraphernalia is in place, the angling scene may no longer be the natural area that it was when the angler fished it unaccompanied. Dr
Malcolm Greenhalgh could tell you all about that -- 'railway lines' bearing cameras along the bank of a river

etc.
Perhaps, when producers discuss the needs of the angling public, they will be able to put across to non-anglers the right 'pitch' on behalf of us, and more importantly, the river. Terry C