Some of you may know that for the past couple of years the Environment Agency's North West Region has been running a "James Pond - Licenced to Fish" poster campaign.

I understand that it is considered that the campaign has helped to boost licence sales by nearly 9% in the region.

So you may be interested in the next stage of the campaign and the following information received this week and I quote:-

"Further to the Environment Agency's 08/09 North West Rod Licence Campaign, Now Pay Attention Mr Pond, please follow the link below, to the new James Pond, 'Quantum of Fish' video. www.licencetofish.org.uk

If you would like to feedback any thoughts or comments about the video, please email: kate.selby@environment-agency.gov.uk

Cheers
BenB

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Peregrine Team Esthwaite