As an inexperienced fly fisherman I found a few of the magazines to be helpful. The added lure of a free toy with a subscription was just too much to bear, so i subscribed to 2 rags...the upshot being, I got kit that would have cost me more over the counter (which i would have bought anyway) and a year's supply of informative reading. Where's the bad side?
There's advice in there from respected and experienced fishermen, lets call them 'experts' for want of a better word. Ideas for new flies to tie and use, techniques in using different flies, advice on conditions and the time of year, advice on fishing different waters....and yes, info on tackle.
For all the tackle tarts on here, I would have thought that info on the latest shiniest reel, newest fish friendly weighnet, most waterproof waterproofs, bestest casting rods would be nothing short of pornography.
admittedly I've found this forum now, so i can get a less sanitized view of various subjects from experts and some who would like to consider themselves as such....but where's the free toy?
value for money, if you ask me....at least until they cease to tell me stuff i feel i need to know.
edit to add;
Im still waiting for those tackle-testers to give a scientific conclusion on the best anti-mozzie strategy. I want them stripped to their shorts, smeared in whatever repellent they put their faith into, and then sent into a malevolent cloud of biting beasties. It really would be most helpful to see which one worked best.
the two i subscribed to were Total Flyfisher, and Trout Fisherman....im not sure which i prefer, they both have their good points.