He's undoubtedly one of the most annoying people on TV at the moment, right up there with Louis Walsh, Simon Cowell and Gillian McKeith.
But I like the show for the different fish it features (what about the eyes on that oil fish??! Wow!!) and the amazing environments.
I feel sorry for the poor local guides who have to accompany him, what with all the cussing, the patronising and the ridiculous, over-the-top reactions when 'he' catches his first (insert species here).
It's best watched with the sound down.
Extreme annoyance.