To be honest in Ireland, its actually not too bad, with extra names. Its still mostly dabbler this and bumble that. I find it worse when it comes to rainbow patterns. Its more getting the right shade of dabbler or bumble.
One recent example of a new name was Paul Cantillons georgous george. A superb fly, but just a combination of Melvin Octopus and golden bumble variant type of thing, in my opinion, but the name kind of stuck in anglers mouths, now every irish lough angler has one in their box.
Its hard to give a fly a name that will stick. Apart from the fly mentioned above, not since the dabbler have we had such a name. Even the deadly irish flies of recent years such as the Lilo Lil and the Terminator,

have failed to catch on regarding names. But maybe because they have been kept so hush hush for the last 10 years.

Which suits some anglers just fine.