Quote:
Originally Posted by franticfisherman
I think a theme on just grayling is too specialised and may not be of too much interest to readers who don't fish for grayling.
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I have to agree with that. Readers want to see flies and techniques to tie those flies that are relevant to their fishing. Grayling fishing is I'm sure a wonderful pursuit, but it is not mainstream, therefore, in 2012, there is going to be a 6 month gap when Fly Dresser is not relevant to most fly anglers.
I'm sure there will be something to learn in the Grayling edition, even for a non river angler like myself, but an improvement, in my opinion, would be to ensure each edition is more inclusive. Specialised editions are something you can get away with if you publish every month, but not with a quaterly.
If I was part of the editorial team, the questions I'd ask myself before committing to the content of an edition is, who will this edition be relevant to and is that group large enough? And, if this edition was to be picked up by the average fly angler/dresser, is the content sufficiently diverse enough to make them think, "Yes, this looks like something I should subscribe too".