By announcing this now: that they will revolutionise their rods in 2011, doesn't it disincentivise sales for this year?
The trouble I have when I look at the Hardy website, is just the bewlidering choice (let alone if you consider Hardy and Greys) of rods.
They even have competing products, for example, won't the mid-priced Uniqua compete with the Grey's Streamflex?
Also, look at their categories, 'Performance', 'Classic' and 'Heritage' - does that mean 'Classic' rods aren't performant.
They should have a look at the Sage website. Sage seem to have a much clearer idea of how to present a range of fly rods.
(Oh and my pet peeve: Marksmann may be a great rod, but why do they insist on putting a stupid 'bling' reel seat, that seems designed to store mud and grit.)
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