The eagerly anticipated new bible of fly fishing for Atlantic Salmon has at last arrived with us in the UK. Atlantic Salmon Magic and it's accompanying title - 100 Best Flies for Atlantic Salmon have been written and researched by acclaimed North American salmon fisher and spey caster Topher Browne.

Fish&Fly are the sole distributors of these exciting new titles from Wild River Press in the UK, Europe and Scandinavia. Advance sales have been very strong and we have been shipping out copies this week from our warehouse to salmon anglers dotted all over Europe. They are available direct from our online store.

With a special foreward by Orri Vigfusson of the North Atlantic Salmon Fund and an introduction written by spey casting guru - Simon Gawesworth, Atlantic Salmon Magic and a smaller companion volume called 100 Best Flies for Atlantic Salmon are the most complete books on the subject in a generation. Both are by Topher Browne of Portland, Maine, a lifelong salmon devotee and acclaimed spey caster. The writing and graphics are extraordinary. The author will be signing books at Farlows in Pall Mall, London on the afternoon of July 14 and at the FishandFly.com stand at CLA GameFair at Blenheim Palace in Oxfordshire, July 22-24.

The new titles are part of the award-winning "Masters on the Fly" series by Wild River Press, featuring virtuoso anglers sharing their enthusiasm for, experience with, and hard-won expertise in pursuit of their favorite game fish.

The two salmon books come fresh in the wake of international recognition for A Passion for Tarpon by Andy Mill, which Wild River Press published one year ago. At BookExpo America in New York in May 2011, Mill's tarpon book received four awards for excellence, including top Book of the Year in two categories-recreation/sports and regional-from the Independent Book Publishers Association, the world's largest organization of 3,200 independent publishers. Previously no fishing book had ever achieved this distinction.

Nearly 500 pages with hundreds of stunning color photos and original illustrations, Atlantic Salmon Magic is destined to become a classic. The book is an invaluable guide to everything about Salmo salar, the legendary leaper, celebrated since the time of the Romans. A rich literary and visual feast, this impressive new title, available now from FishandFly.com, is an absolute must for the avid salmon angler.

Where to Purchase
Order securely online at https://www.fishandfly.com/shop/
or email sales@fishandfly.com.